TALK – The Art of XR Distribution: Insights on Technology, Audiences, and Global Reach
On January 21st, we hosted "Expanding horizons: the distribution of XR artworks" a panel discussion with Camille Lopato (Diversion Cinema) and Agnesta Filatovė (ArtTech Agency), moderated by Ilaria Bondavalli (CHRONIQUES).
This event explored the evolution of XR distribution, audience engagement strategies, technological advancements, and the role of festivals and collaborations in promoting immersive art. This event, held in partnership with XR4Europe and Realities in Transition (RiT), highlighted ongoing efforts to build a more accessible and innovative XR artistic ecosystem.
Key Takeaways
The panel provided valuable insights into how XR artworks are reaching global audiences. Discussions included sustainable business models, innovative distribution platforms, and emerging trends shaping the future of immersive media.
Speakers bio
Camille Lopato
Camille Lopato is the founder and Business Development Director of Diversion, a company specializing in immersive media and virtual reality. Since 2016, she has worked to bring VR experiences to cultural venues and cinemas across Europe, focusing on curation, technical setup, and audience mediation.She serves as a member of the CNC’s Commission Création Immersive, contributing to discussions on the development of VR as a creative medium. Camille also teaches at Mines ParisTech and Sorbonne University, sharing her expertise in immersive storytelling and emerging media. Through Diversion, now a cooperative (SCOP), she combines a commitment to collective governance with her work in expanding access to immersive art forms.
Agnesta Filatovė
Agnesta Filatovė is a prominent figure in the domain of innovation culture, a lecturer, an entrepreneur and the co-founder of ArtTech Agency Lithuania.
She has accumulated more than two decades of experience in the audiovisual sector, during which time she has managed one of the largest film festivals in the Baltic States, Vilnius International Film Festival “Kino pavasaris”. This experience has led Agnesta to build bridges between the worlds of creativity and technology. Agnesta is convinced that this can be a new success story for Lithuania’s cultural and creative industries. Agnesta’s multifaceted role encompasses mentoring projects and coordinating creative teams, in addition to participating in research, innovation consultancy, and the strengthening of the ArtTech ecosystem in Lithuania. Agnesta assists companies and public sector organisations in understanding financial aspects and integrating cutting-edge technologies into creative and cultural activities, thereby expanding opportunities in international markets.
She is currently a member of the Baltic Film & Creative Tech Cluster, a member of the boards of the National Association of Creative and Cultural Industries, a member of the Lithuanian Radio and Television Commission, an active speaker and participant in international conferences and seminars, where she shares her knowledge on the importance and potential of ArtTech in the modern cultural space and is constantly looking for new ways in which digital technologies can complement and transform the cultural sector
The Art of XR Distribution’s video
From XR4Europe as a collaborative partner with RiT for this talk.
From XR4Europe as a collaborative partner with RiT for this talk.
