09.15 – Opening speech
Philippe Bouty, President of Pôle Image Magelis

09.30 – 10.30 – Conference: Immersive experiences for the general public: renewing distribution (formats)
NO REALITY NOW, Charles Ayats, Designer and director of interactive experiences
MOI FAUVE, Joséphine Derobe, Writer, director and artist
CRARI OR NOT, Émilie Anna Maillet, Artistic Director – Compagnie Ex Voto à la Lune
Moderator: Céline Berthoumieux (HACNUM, CHRONIQUE)

> Each of the 3 speakers gave their point of view on the user experience, distribution and reception of their XR works by audiences.

> Cross-cutting question :
“Financial resources are allocated to production, but this also requires distribution spaces. However, creating new venues from scratch is certainly not the solution, as it is unlikely to attract more audiences. What are your thoughts on this?”

• There are funds allocated to production, but there is insufficient funding for communication and distribution.
• It is essential to install virtual reality experiences in the halls of cultural establishments in order to raise public awareness of their existence. In a theatre, for example, it might be possible to offer both virtual reality experiences and traditional live performances.
• In the field of live performance, our opinions can be heavily influenced by prejudice. So it’s essential to have the opportunity to experience virtual reality in order to broaden our perspective and change our point of view.
• In the field of theatre, it is already common practice to offer non-performance events such as conferences, immersive theatre and cinema. It is essential to find a way of integrating virtual reality into these offerings and facilitating collaboration between programmers of traditional experiences and those offering new forms of experience.

11h00 – 11h30 – Case study : THE ROAMING
Vincent Percevault, Composer, Sound Designer, Producer, Founder & Manager of G4F Mathieu Pradat, Writer-Director-Architect

> Immersive theatre piece featuring an actor playing two roles. The experience begins as an individual adventure before becoming a collective one. It is divided into four universes inspired by Hollywood film noir, notably “The Night of the Hunter”.

11h30 – 12h00 – Diversion Cinéma line-up presentation
Camille Lopato, Founder – Diversion Cinéma

> Since 2018, Diversion Cinema has been involved in the representation and distribution of premium immersive experiences. They promote and market these experiences in both physical venues and online platforms.

12:00 – 12:30 – Astrea Immersive line-up presentation – ASTREA is the leading global distributor of award-winning virtual and mixed reality content. 
Zoé Lemaire, Head of marketing – Astrea Immersive
Jordan Moutamani, Chief Operating Officer – Astrea Immersive

12:30 – 13:00 – Unframed Collection line-up presentation
Alexandre Roux, Strategy and Development Director – Lucid Realities / Unframed Collection

> Unframed Collection is the first B2B distribution platform for immersive and interactive experiences dedicated to cultural institutions: museums, heritage sites, galleries and art centres, media libraries and educational institutions.

13h00 – 14h15 – Lunch

2.30pm – 3.45pm – Conference: Exhibitions, heritage, brand content… Where is the production of immersive content heading?
Elisabeth Eon, Chief Strategy Officer – Atomic Digital Design
Danielle Normandin, Member – World Experience Organization (WXO) Antoine Roland, Founder – (CORRESPONDANCES DIGITALES)
Moderator: Mathieu Gayet 15h45 – 16h15 – Break

> We are seeing an evolution in practices on the part of :

• The public: Once people have experienced virtual reality, they are generally captivated.
• Institutions: More and more institutions are using XR to complement their offerings.
• Content production: The facilities and tools for creating content mean that it can be produced more quickly and access to XR can be made more widely available.

> The current trend is towards :

• Large-scale experiments involving a large number of participants interacting simultaneously, thus encouraging participative experiences.
• A pragmatic approach where venues will be able to use augmented reality (AR) to integrate signage and information without altering the essence of the venue.

4.15pm – 5.00pm – Case study : DISAPPEARING WORLDS
Stéphanie Targui, Head of Digital and Audiovisual Innovation – Muséum National d’Histoire Naturelle (Paris)

> Setting up a virtual reality cabinet in the Natural History Museum – the first permanent virtual reality space in a museum in France.


5.00pm – 6.00pm – Case study: Innerspace VR past, present, future – 10 years in the life of a VR creation studio… and our prospects
Balthazar Auxietre, Co-founder & Creative Director – Innerspace VR

> INNERSPACE is a cutting-edge VR creation studio based in Paris, dedicated to leveraging the power of VR to build games and entertainment with a strong creative identity.

> A short-term perspective on the future of XR:

• Continue to develop content, games and experiences, trying to meet market demands while maintaining high standards in terms of graphic and narrative quality, and offering physical engagement.
• Continue to innovate by integrating social and technical dimensions to further explore the potential of this medium.

6.00pm – 6.30pm – Presentation of XR CREATIVE residence
MAKINA, Jorge Esteban Blein and Xavier de la Vega
CAPTAIN NEMO, Pierre Friquet
THE TALKING BOARD, Linda Gabbay
JACOB AND JULIE, Milosz Hermanowiz
ROUSSEL’S MUSIC BOX, Lucia Malerba and Niccolo Manzolini

6.35pm – EliXR talk

> ELIXR brings together all the freelancers involved in digital creation to help its members deal with the various issues they encounter in the course of carrying out their projects.

6.35pm – 7.30pm – Visit the exhibitions at the Cité internationale de la bande dessinée et de l’image (in the Vaisseau Moebius)
Riad Sattouf, L’Arabe du futur œuvre-monde & La Cerise a 20 ans exhibitions

09:30am – 10:30am – Conference: Funding and support for the XR sector: a look back at 2023
Voyelle Acker, Co-founder and Producer – Small Creative/ FIS Olivier Fontenay, Head of Digital Creation – CNC Oriane Hurard, Producer – ATLAS V / PXN
Frédéric Lecompte, Co-founder – BackLight / CNXR

10:30am – 11:15am – Case study : JFK MEMENTO or historical reconstruction at the heart of an immersive film
Victor Agulhon, Co-founder & CEO – TARGO

11.30am – 12.45pm – Conference: Funding and support for the XR sector: the next steps France 2030
Fabrice Casadebaig, Culture Advisor – Secrétariat Général Pour l’Investissement (SGPI)
Romain Dudognon, Head of the ICC digital sector – Bpifrance
Olivier Fontenay, Head of Digital Creation – CNC
Sébastien Thévenet, Delegate for Cultural Enterprises – General Directorate for Media and Cultural Industries
Industries, Ministry of Culture
Moderator: Vincent Leleurch, Le Film Français

14h30 – 15h30 – Conference: Immersive cinema for the general public: renewing distribution (public & network)
Maïté Labat, Consultant – Digital, editorial, audiovisual, innovation – PiXii and the launch of a regional festival for the general public
Camille Lopato, Founder – Diversion Cinéma,Nu:Reality – The revival of the VR cinema Elie Séonnet, Documentary film-maker – Bus 360
Nataliya Velykanova, Founder and Artistic Director – Gate22

15h30 – 16h15 – Case study: EMPEREUR
Oriane Hurard, Producer – ATLAS V

4.30pm – 5.30pm – Conference: Video games, animation, XR: the convergence of AI in the service of creation
Philippe Boisnard, artist, researcher Aurélien Fache, API artist

5.30pm – 6.15pm – Presentation of French Immersion XR
Laurence Reymond, Short Films and XR Project Manager – Unifrance
Olivier Delpoux, Head of Digital and Audiovisual Creation – Institut Français

6.15pm – 6.30pm – Closing conference