One of the main challenges facing the distribution of artistic XR content is the coexistence of Virtual Reality platforms with more commercial content. It is therefore important to raise awareness of other proposals and alternatives in the distribution of online content, as well as to organise local events that showcase this type of proposals in artistic spaces and cultural institutions. In close collaboration with producers and creators, distribution’s companies build bridges between the virtual reality experience and story seekers. During the past Betacamp event, Jordan Moutamani, talks about ASTREA’s trajectory and the challenges it faces in its daily work, and will also give advice to creators on how to include distribution processes in their artistic development.